Branded — Portfolio

Selected Branded Content

A flagship cross-platform branded campaign built around the launch of the Volvo XC40, bringing together Volvo, GQ, and Vogue in the group’s first three-way media collaboration.
A cinematic branded campaign created for the launch of SPDB Bank’s “Red Lips” credit card, reimagining traditional financial advertising through suspense-driven storytelling and fashion-led visual direction.

Creative Strategy

Developed campaign concepts, narrative directions, and scripting based on client briefs, transforming product launches into social-first branded storytelling campaigns.
Production Coordination

Coordinated production teams, celebrity talent outreach, scheduling, vendors, and on-set execution throughout the campaign production process.
Communication Management

Managed client communication, internal team alignment, stakeholder feedback, and cross-functional coordination throughout campaign development and delivery.
Deliverable Management

Served as the quality gatekeeper for campaign deliverables, reviewing creative assets to ensure brand alignment, production quality, and on-brief execution.

GQ x VOLVO x VOGUE

Campaign Deliverables

1 Hero Film
3 Campaign Posters
3 Product Feature Videos

The campaign positioned the Volvo XC40 as a lifestyle-driven vehicle for younger urban audiences through cinematic storytelling, fashion-led visuals, and social-first branded content distributed across GQ and Vogue channels.

Product Featured Video

Short-form social videos introducing key XC40 features through fast-paced branded storytelling designed for social distribution.

GQ X SPD Bank

The campaign featured acclaimed arthouse actress Feihong Yu in an unexpected thriller-style role, creating a distinctive contrast that generated strong audience curiosity and social discussion.