GQ Men of the Year 10th Anniversary.
GQ China’s annual flagship awards event celebrates influential figures across entertainment, fashion, arts, sports, business, and culture.
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Campaign Production
Led production planning and on-site execution for GQ China’s 10th Anniversary campaign,
managing production timelines, multi-platform deliverables, creative reviews, and asset coordination across editorial, social, video, and event channels.
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Creative Development
Developed core promotional assets for the 10th Anniversary campaign, including GQ China’s first 15-second social video series
and a large-scale celebrity group visual featuring custom storyboard and layout planning.
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Cross-Functional Coordination
Coordinated collaboration across celebrity talent teams, photographers, videographers, stylists, PR agencies, production crews,
and external partners in a fast-paced live-event environment.
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Social & Audience Impact
The campaign generated 7B+ impressions across social platforms, inspiring widespread UGC content.
The social video format became a recurring branded content product adopted by multiple commercial campaigns.
The “All Eyes On You” series is the key visual for this event. We successfully photographed 35 celebrities in 3 hours.
Deliverables: 35 portraits, 35 videos, and 2 mixed-format videos.
The series later evolved into a recurring branded content format adopted by luxury advertisers, including
Louis Vuitton, Prada, Chanel, Fendi, Volvo, Lancôme, and L’Oréal.
Crazy long Dinner
A panoramic visual bringing together 54 high-profile celebrities in a single frame, showcasing the scale and star power of the event.
