GQ x VOLVO x VOGUE
A flagship branded campaign built around the launch of the Volvo XC40, positioning the vehicle within an urban youth lifestyle narrative.
Client: Volvo × Vogue × GQ
Role: Campaign Lead / Senior Editor
Focus: Branded storytelling, campaign production, social-first product content
Deliverables: Hero film, social assets, campaign visuals
Scope: Concept development through post-production
The film follows two Volvo “Fun Seekers” on parallel journeys, one by day and the other by night,
suggesting that like-minded souls will ultimately find each other regardless of distance or time.
My Contributions
Led the project from concept development and scripting through full production, shaping the campaign narrative while overseeing shoot execution, vendor coordination, budgeting, stakeholder communication, and post-production delivery.
2. GQ x SPD Bank
A bespoke branded campaign for SPDB’s “Red Lips” credit card, developed as a suspense-driven cinematic short film that differentiated the product through narrative storytelling.
Client: SPDB Bank × GQ
Role: Campaign Lead / Senior Editor
Focus: Narrative-driven branded storytelling, cinematic campaign production, luxury lifestyle positioning
Deliverables: 1 hero film, 1 teaser (15s), and 3 key visuals
Scope: Creative development through post-production delivery
My Contributions
Served as lead editor and campaign lead, overseeing the project end-to-end from creative development and brand pitching to talent coordination, production execution, and post-production delivery.
Managed cross-functional collaboration across brand, talent, and production teams to ensure cohesive execution across all campaign assets.
The campaign generated 1M+ views, 10K+ shares, and 19K likes,
demonstrating strong audience engagement through a narrative-led branded content approach.