GQ Men of the Year 2019.
GQ China’s annual flagship awards event celebrating influential figures across entertainment, fashion, arts, sports, business, and culture.
Role: Senior Editor / Campaign Lead
Responsibilities: Creative development, celebrity coordination, on-set production, and campaign execution
Results: 7B+ impressions across social platforms, one of the highest-performing fashion campaigns across Chinese social platforms.
The “All Eyes On You” series is the key visual for this event. We successfully photographed 35 celebrities in 3 hours.
Deliverables: 35 portraits, 35 videos, and 2 mixed-format videos.
The series later evolved into a recurring branded content format adopted by luxury advertisers, including
Louis Vuitton, Prada, Chanel, Fendi, Volvo, Lancôme, and L’Oréal.
My Contributions
Led creative development and production planning for GQ China’s flagship annual awards campaign
Directed on-site celebrity coordination and fast-paced multi-team production execution
Managed cross-functional collaboration across editorial, production, PR, and external partners to deliver campaign assets on deadline
Crazy long Dinner
A panoramic visual bringing together 54 high-profile celebrities in a single frame, showcasing the scale and star power of the event.
GQ Music Video
After Lola Coca’s track “GQ” gained viral popularity on Chinese social media, I initiated the licensing collaboration and led the concept and production of a GQ music video.
Cover Issue
Contributed to the 10th anniversary issue cover, leading the planning and production of creative video content and celebrity interviews.